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motor shows to your living room

01/28/21
Volkswagen brings the auto show into the living room

Crowded halls filled with an international audience and thick throngs gathered in front of the podiums for the world premieres: What was part of any auto show prior to Corona has been taboo ever since the pandemic began. Volkswagen has therefore developed new formats that enable virtual car experiences. It is one of many examples that show how Volkswagen is becoming a more digital and sustainable company.

Volkswagen brings the auto show into the living room
Virtual world premieres: The Golf GTI, Golf GTD and Golf GTE were left waiting for visitors at the Volkswagen stand.

Information about the digital training platform

Volkswagen brings the auto show into the living room
A head start in knowledge: 12,000 salespeople from all over Europe prepared themselves for questions on e-mobility on a digital training platform.
During Corona times, of course, this was out of the question. That’s why we set up a digital training platform. There, the sales staff could find out all about the ID.3 and the topic of e-mobility and test their knowledge in a quiz.
Christian Böker

The best of both worlds