Jasmin Murr, project coordinator within Volkswagen Experience Marketing, still remembers the improvised kick-off just under a year ago. “The Geneva Motor Show was just around the corner, and the exhibition constructors were almost ready. Then came the cancellation – and we needed a replacement as quickly as possible.” The world premieres of new models such as the Golf GTI, Golf GTD and Golf GTE were on the agenda and now had to be staged differently. A virtual solution was created within four weeks. The initial advantage: digital images of the new cars were already available. Animations had also been created for the planning of the exhibition stand. “The ingredients were there. From these, we put together an interesting tour as quickly as possible,” says Murr.
motor shows to your living room
Crowded halls filled with an international audience and thick throngs gathered in front of the podiums for the world premieres: What was part of any auto show prior to Corona has been taboo ever since the pandemic began. Volkswagen has therefore developed new formats that enable virtual car experiences. It is one of many examples that show how Volkswagen is becoming a more digital and sustainable company.
Information about the digital training platform
During Corona times, of course, this was out of the question. That’s why we set up a digital training platform. There, the sales staff could find out all about the ID.3 and the topic of e-mobility and test their knowledge in a quiz.