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Interview with Thomas Ulbrich and Klaus Zellmer Software defines the character of our cars

06/21/21
“Software opens the door to new business models”

The Volkswagen brand is undergoing the most radical transition in its history. After e-mobility, software is set to become the next big game changer. Thomas Ulbrich, member of the Board of Management for Development, and Klaus Zellmer, Board Member for Sales, Marketing and After Sales, explain how the transformation will be achieved.

Volkswagen ID.VIZZION concept car
An increasing number of customers are opting for a Volkswagen electric car – now software is set to become the next big driver of the transition.
Thomas Ulbrich, Member of the Board of Management of the Volkswagen Brand responsible for Technical Development
We are combining the best of both worlds: safe automobile hardware and progressive software solutions.
Thomas Ulbrich
Volkswagen Member of the Board of Management for Development
In future, updates will be performed over-the-air
An increasing number of people will hire a car for special occasions – for a weekend getaway, to transport furniture or to go camping.
Klaus Zellmer
Volkswagen Board Member for Sales, Marketing and After Sales
Klaus Zellmer, Board Member for Sales, Marketing and After Sales at the Volkswagen Passenger Cars brand
The new augmented reality head-up display in the ID. models.
With the augmented reality head-up display in the ID. models, important information is projected into the driver’s field of vision.