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Fascination E Red represents performance

09/06/21
Red represents performance

Red is a popular colour for sporty top models. And now the ID.4 GTX is a vibrant new addition. Color & Trim Designer Mareike Hackbarth explains why red paintwork is such a good fit for Volkswagen models with power and performance.

Red represents performance
Red represents performance
Red represents performance
From tornado to king: Using the successful plain colour Tornado Red (painted sample metal panel top left), Volkswagen Design developed the metallic paint Kings Red (painted sample metal panel top right) for the new performance models.
Red represents performance
Red represents performance
Red represents performance
Red represents performance
Red represents performance
Red represents performance
Red represents performance
“Red is a diva”, explains Color & Trim Designer Mareike Hackbarth. “Expression, colour depth and value, as well as radar capability, fundamental for the sensors of the electric cars –
Red represents performance
it took about three years to perfect the new performance highlight colour and get it ready for production.”
An emotional colour for a dynamic shape: Red symbolises strength and vitality. But every colour has a different weighting in the various regions. Which is why we follow the local trends very closely.
Mareike Hackbarth
Volkswagen Designer Color & Trim
Red represents performance
Red represents performance
Red represents performance
The fact that red widely represents passion is a perfect fit. What characterises our performance models better than – red?
Mareike Hackbarth