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High-tech meets history ID. Buzz – on the road with the DNA of an icon

High-tech meets history - ID. Buzz – on the road with the DNA of an icon

Icon – a term that is often overused. In reality, there are only a few true icons. For example, the minimalist industrial products from Braun and Apple, the stylish “Danish Design” lamps from Poul Henningsen, and the Bauhaus style of architecture and design. When it comes to automobiles, the “Bulli” is an icon. But what exactly does it mean to be an icon? We take a look at the history of the “Bulli” – and delve into non-automotive disciplines.

High-tech meets history - ID. Buzz – on the road with the DNA of an icon
More than 70 years separate the era of the Volkswagen T1 van (left) and the new ID. Buzz: both are renowned as visionary designs of their time.
High-tech meets history - ID. Buzz – on the road with the DNA of an icon

Icons set the pace of our time

High-tech meets history - ID. Buzz – on the road with the DNA of an icon
Versatile use, the feeling of freedom, and maximum use of space with a minimal footprint: true of both the Bauhaus school and the ID. Buzz.
High-tech meets history - ID. Buzz – on the road with the DNA of an icon

High-tech “Bulli” with a rich history

High-tech meets history - ID. Buzz – on the road with the DNA of an icon
As well as the inner values, design is also important when it comes to the ID. Buzz.
The ID. Buzz is timeless and sustainable, while also being extremely functional – which is what makes it unique. But we were very intentional, so as not to simply rebuild the T1.
Jozef Kabaň
Head of Design, Volkswagen
High-tech meets history - ID. Buzz – on the road with the DNA of an icon

Icon of the fully-networked electric and digital era

Volkswagen ID. Buzz World Premiere
High-tech meets history - ID. Buzz – on the road with the DNA of an icon
The ID. Buzz is advancing with its unique DNA to become the new face of an intelligent, future-oriented and sustainable form of mobility.