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Interview with brand expert Jürgen Gietl Driving pleasure remains important
in the electric era

Volkswagen ID.4 GTX

Jürgen Gietl is Managing Partner at Brand Trust, a consultancy firm that specialises in the positioning of brands. He is an author of books, a lecturer at the Lucerne University of Applied Sciences and Arts, and is regarded as one of the most experienced experts in the field of technology brands in the German-speaking region. In an interview, he discusses GTX, the Volkswagen ID. family’s new performance brand.

Volkswagen GTX
Brands ensure recognisability, stability and trust.
Jürgen Gietl
“GTX has the potential to be synonymous with sporty e-mobility”

From GTI to GTX

Volkswagen Golf GTI (1976)
Volkswagen Golf GTI
Volkswagen Golf GTD
Volkswagen Golf GTE
Volkswagen ID.4 GTX