Take hold of the steering wheel, engage level D, release the brakes, set off. A road in Wolfsburg, houses, trees, nothing out of the ordinary. Sound boring? It isn’t. The driver is on the move in virtual reality. He is sitting in a driving simulator in Volkswagen’s technical development area and sees the driving environment through VR glasses. During the virtual journey he checks a lot of aspects that are important for using the control elements and for the overall customer experience. Is the (real) tug when the seatbelt tightens irritating? How easy is it to activate various vehicle functions? Is the display intuitive to use?
Volkswagen’s Virtual Reality Center of Excellence (VRK) is responsible for the virtual journey – it is tasked with allowing new vehicle concepts to be experienced at a very early stage. This accelerates development and conserves resources.
Innovative virtual reality tools
VR glasses: How Volkswagen uses virtual workflows
They save time, simplify processes, make it easier to collaborate and increase efficiency: Virtual reality tools are gaining importance at Volkswagen. Three examples from three areas – from technical development, through assembly planning, to factory logistics.
Driving simulator in technical development
High-tech tool: The proportions are exact
Evaluating colours and features: VR in the static seat box
Virtual reality allows new concepts to be experienced at a very early stage. We can import new colours or whole option packages with a click of the mouse.