Volkswagen AG publishes information via the Volkswagen Shaping Mobility Hub (shaping-mobility.volkswagen.com), for example text, image, audio or video documents. These are intended solely for the purpose of the user’s own information and they can be used for sharing or editorial presentations on the social web or, in the case of journalists, influencers and employees of media companies, as a source for their own editorial reporting.
We are pleased that you are visiting a website of Volkswagen AG, Berliner Ring 2, 38440 Wolfsburg, email@example.com, registered in the Commercial Register of the Local District Court of Brunswick under No. HRB 100484 (“Volkswagen AG”). In the following, we inform you about the processing of your personal data by Volkswagen AG in connection with your visit to the website.
B. Processing of your personal data
I. Log file processing
Personal data is only processed in the form of IP addresses. By accessing the page, the IP address of your electronic device (e.g. PC, laptop, tablet, smartphone) is stored on the servers of our IT service provider makandra. The processing of the IP address serves to maintain the functionality of the website and thus the purpose of fulfilling the contract (Art. 6 para. 1 lit. b DSGVO). A corresponding order processing contract has been concluded. The collected data is deleted again after ten days.
II. Video streaming
You can access livestreams and video-on-demand services via the Shaping Mobility Hub on a voluntary basis. This moving image content is for your information. When you call up the livestream or the video-on-demand, your IP address is processed for the purpose of providing the video retrieval. The legal basis for the data processing is the fulfillment of the contract Art. 6 para. 1 lit. b DSGVO.
The processing of personal data takes place exclusively in the form of your IP address, which is required for dowloading and livestreaming video content. Volkswagen AG uses your IP address to evaluate access to video content anonymously. For this purpose, the full IP address is forwarded to a web analysis server, where it is made anonymous immediately after the transfer. The web analysis server then processes the anonymous IP address, in order to statistically analyse the accesses. The anonymous IP address cannot be linked to a person. The anonymisation of your IP address for the statistical analysis of accesses to video content, and for the purpose of optimising the range of videos, represents a further processing of your IP address, which is compatible with the original purpose for which the information was collected. The anonymisation of your IP address for the purpose of statistically analysing the accesses takes place on the legal basis of our legitimate interest (Art. 6 para. 1 lit. f DSGVO).
The legitimate interest of Volkswagen AG is to analyse the media usage of website users, in order to optimise and further develop video content in line with the requirements of website users.
The technical platform for streaming the videos and their statistical analysis is provided by the IT service provider makandra GmbH, Augsburg, and ComSat Media GmbH, Heusenstamm. The personal data in the form of your IP address is automatically deleted after 30 days.Corresponding order processing contracts have been concluded.
Volkswagen AG offers you podcast broadcasts via the Shaping Mobility Hub. You can download and listen to these broadcasts. When you call up the podcast broadcast, your IP address is processed for the purpose of providing the audio file. The legal basis for the data processing is the fulfillment of the contract Art. 6 para. 1 lit. b DSGVO.
The processing of personal data takes place exclusively in the form of your IP address, which is required for dowloading and streaming podcast broadcasts. Volkswagen AG uses your IP address to evaluate access to podcast broadcasts anonymously. During the session, your IP address is made anonymous for the prupose of statistically analysing accesses, and is transferred to a web analysis server in its anonymous form. The anonymous IP address cannot be linked to a person. The anonymisation of your IP address for the statistical analysis of accesses to podcast files, and for the purpose of optimising the podcast offering, represents a further processing of your IP address, which is compatible with the original purpose for which the information was collected. The anonymisation of your IP address for the purpose of statistically analysing the accesses takes place on the legal basis of our legitimate interest (Art. 6 para. 1 lit. f DSGVO).
The legitimate interest of Volkswagen AG is to analyse the media usage of website users, in order to optimise and further develop podcast broadcasts in line with the requirements of website users.
The podcast hosting provider Podigee GmbH, Berlin, provides the technical platform for hosting audio files and staistical analysis. The full IP address is only processed for as long as the download process, streaming and respective session last. A corresponding order processing contract has been concluded.
I. General information
Volkswagen AG uses various cookies on its websites. Cookies are small files with configuration information that are stored on your terminal device and are automatically included in case of inquiries to our server. Cookies can basically be divided into three categories. There are cookies that are essential for the functionality of the website (so-called function cookies), cookies that increase the comfort of a website visit and, for example, save your language settings (so-called comfort cookies) and cookies based on which a pseudonymized usage profile is created (so-called tracking cookies).
The processing of the function cookies is necessary to enable you to visit the website (cf. Art. 6 para. 1 lit. b DSGVO).
The legal basis for Comfort Cookies is a legitimate interest (Art. 6 para. 1 lit. f GDPR). The legitimate interest is providing comfort when visiting the website.
Tracking Cookies are only set if the website visitor has given their consent (Art. 6 Para. 1 lit. a GDPR). Consent is given via the so-called cookie banner, which must be actively clicked on.
You can object to data processing described above by using the listed cookies and tracking tools at any time with effect for the future by changing your cookie settings in your browser or clicking on the following link and changing your currently set preferences in our Cookie Consent Manager:
This website uses the software of the web analytics provider Matomo to evaluate user access to the Shaping Mobility Hub. The data processing is carried out based on your consent (Art. 6 Para. 1 lit. a GDPR). Therefore tracking cookies are stored on your terminal device and are forwarded to a server with the Matomo web analysis software. The server is operated by the IT service provider makandra GmbH, Augsburg, on behalf of Volkswagen AG. On the server with the web analysis software, your IP address is anonymized immediately after transmission. For this purpose, your IP address is shortened by the last 16 bits or 2 octets when using Internet Protocol Version 4 (IPv4) or by 80 bits or 10 octets when using Internet Protocol Version 6 (IPv6). The anonymized IP address is thus not personally identifiable. The web analysis software then processes the anonymized IP address and tracking cookies for statistical evaluation of accesses.
The anonymized data is processed to aggregated reports by the Matomo web analysis software and the individual data is automatically deleted after 180 days by the IT service provider makandra GmbH, Augsburg.
D. Social Media
Volkswagen AG has no influence on the data collected by the provider and its further processing. The purpose and scope of the data collection and the further processing and use of the data by the providers, as well as your rights in this regard and setting options for protecting your privacy, can be found in the privacy statements of the respective provider.
E. Your rights
You can assert your following rights against Volkswagen AG at any time and free of charge. For more information on how to exercise your rights, please see section F.
Right to information: You have the right to obtain information from us (Art. 15 DSGVO) about the processing of your personal data.
Right of rectification: You have the right to request that we correct (Art. 16 DSGVO) any inaccurate or incomplete personal data relating to you.
Right to deletion: You have the right to request the deletion of your data if the conditions set out in Art. 17 DSGVO are met. According to this, you can, for example, demand the deletion of your data insofar as it is no longer necessary for the purposes for which it was collected. In addition, you can demand deletion if we process your data on the basis of your consent and you revoke this consent.
Right to restriction of processing: You have the right to request the restriction of the processing of your data if the conditions of Art. 18 DSGVO are met. This is the case, for example, if you dispute the accuracy of your data. You can then demand the restriction of processing for the duration of the verification of the accuracy of the data.
Right to object: If the processing is based on an overriding legitimate interest, you have the right to object to the processing of your data. An objection is permissible if the processing is either in the public interest or based on a legitimate interest of Volkswagen AG or a third party. In the event of an objection, we ask you to inform us of your reasons for objecting to the data processing.
In addition, you have the right to object to data processing for direct marketing purposes. This also applies to profiling, insofar as it is related to direct advertising.
Right to data portability: If the data processing is based on consent or contract performance and is also carried out using automated processing, you have the right to receive your data in a structured, common and machine-readable format and to transfer it to another data processor.
Right of withdrawal: If data processing is based on consent, you have the right to withdraw your consent at any time free of charge with effect for the future.
Right of complaint: You also have the right to complain about our processing of your data to a supervisory authority (e.g. the State Commissioner for Data Protection of Lower Saxony).
F. Your contact persons
Contact persons to exercise your rights
The contacts for exercising your rights and further information can be found on the following website https://datenschutz.volkswagen.de.
Data protection officer
Our Data Protection Officer is available to you as a contact for data protection-related concerns:
Data Protection Officer of Volkswagen AG
Berliner Ring 2, 38440 Wolfsburg, Germany firstname.lastname@example.org
Version dated: August 2021