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#13 The AutoAbo car subscription model: Is using the new owning?
Shaping Mobility – The Volkswagen Podcast – Episode 13
The podcast hosts Verena Geyer and Ralf Blasig talk to experts about AutoAbo model. With us on the podcast: Martin Saage, Head of Sales Volkswagen Germany, Maximilian Garner, Sales Manager Auto Rasch, Fürstenfeldbruck, Rafael Jonas, Volkswagen AutoAbo subscriber
Please note: this Podcast is only available in German language.
Is using the new owning? The fact of the matter is this: subscriptions are in fashion – including in the area of cars and mobility. More and more people can imagine subscribing to a car in the future instead of buying one. "With the AutoAbo car subscription service, we offer our customers the right solution for flexible mobility," says Imelda Labbé, Board Member for Sales, Marketing and After Sales at Volkswagen Passenger Cars. But how does the subscription work? What are the advantages? And who can benefit the most?
In the podcast, we answer all questions about the VW car subscription model and share our first impressions. Our conclusion:
1. The VW AutoAbo model is simple, flexible, and offers customers short-term access to e-mobility with all-electric ID.3 and ID.4 models.
2. Volkswagen is making progress in establishing new business models: AutoAbo is an important milestone on the path from car manufacturer to mobility services provider.
3. Whether as an interim solution until a new vehicle is available, as a test opportunity of e-cars or as an all-round carefree package with little effort and a lot of service – there are many reasons in favour of the AutoAbo model.
The guests
With our AutoAbo model, e-mobility is available at a fixed monthly all-in rate.
Martin Saage
Head of Sales Volkswagen Germany
Martin Saage is Head of Sales at Volkswagen Deutschland GmbH & Co. KG and is thus responsible for new and used car sales across all consumer groups in the German market. Before starting as Head of Sales, Martin Saage was Vice President Marketing at FAW-Volkswagen in China.
For us dealers, the AutoAbo car subscription opens a window of opportunity to attract new customers.
Maximilian Garner
Sales Manager Auto Rasch, Fürstenfeldbruck
Maximilian Garner, 37, has been working in automotive sales for 17 years, 14 of which he has spent working at Volkswagen dealerships. He has been a sales manager at car dealership Autohaus Rasch since 2013.
As a car subscriber, I pay for the use and don’t have to worry about anything else.
Rafael Jonas
Volkswagen AutoAbo subscriber
Rafael Jonas has been working for Iveco Magirus AG (truck manufacturer) for over 22 years, currently as District Manager for Pre-Owned Vehicles. In his free time, the 49-year-old family man from Hildesheim enjoys his hobbies of mountain biking and CrossFit.
